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As a worldwide leader in forklift trucks, Hyster always strives for excellence in product quality and safety. However, it started as a producer of lifting equipment and winches. Most of its production was focused in the Pacific Northwest and dealt mostly with the timber and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the previous eighty years Hyster has continued to get bigger and increase its product line. The expansion of its products coupled with its wish to stay service oriented has allowed Hyster to grow into the intercontinental participant it is now.
Through the 3 decades between the 1940's and 1960's, Hyster made considerable strides on its path to becoming the world leader in the forklift industry it is today. In 1946, Hyster opened a plant in Danville, Illinois that was exclusively dedicated to bulk producing trucks. This allowed Hyster to drive its expenses down and, at the same time, offer a better quality product at industry aggressive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
The ever changing needs of Hyster users and Hyster's talent to continue to innovate led to rapid expansion throughout the fifties and 60's. They began constructing container handlers in the US in 1959 to meet with the ever growing demand for transportation goods. In 1966, Hyster developed a method for enabling a lift truck to go both ahead and backwards using the same pedal. This pedal was labeled as the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a R&D centre in Oregon that was focused on enhancing the design and performance of forklifts. The centre is still one of the world's best testing facilities in the materials handling industry.
The 60's was characterized by rapid growth throughout the entire materials handling industry. Due to this, Hyster needed to refocus its approach towards these developing mass markets. As a consequence, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to offer superior quality at a more reasonable price. A further expansion in manufacturing capabilities was necessitated by the demand in Europe for Internal Combustion Engine Trucks. To plug this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 80's Hyster continued to concentrate on developing industry leading lift trucks. The Hyster brand name was known throughout the world for its dedication towards superiority. This attention to excellence brought numerous suitors for the company. In 1989, a large multinational corporation based in Ohio called NACCO Industries bought Hyster and began an aggressive growth strategy. NACCO swiftly replaced the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is recognized as the XM generation of trucks.
The evolving needs of Hyster's consumers, led by changes in supply chain management, required Hyster to continuously innovate and make investments in modern manufacturing technology throughout the next few decades. Acquisitions and investments were made in the United States, Italy, Netherlands, and various other places all over the globe. All of these investments have made Hyster a international leader in the lift truck market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which includes over 300 various versions of lift trucks.
